E-Marketing: PGA TOUR
Thursday, February 23, 2012, 7:30AM to 9:00AM, Fairfield Inn & Suites by Marriott, 4888 Lenoir Avenue, Jacksonville, FL 32216
Join us as we learn how the PGA TOUR uses e-marketing to expand domestically and internationally while maintaining its commitment to the integrity of the game.
About the Event Host:
Denise P. Humphreys is the Director of Partnership Management for the PGA TOUR. In this role she manages the growth and direction of new consumer businesses at the TOUR, including video games, e-commerce, TOUR new media partnerships, marketing and TOUR direct marketing and email.
Humphreys has extensive experience in: • brand, email and affinity marketing • ad campaign development and execution • customer acquisition and retention • targeted database marketing • e-commerce and internet • public relations and product launches • strategic planning • sales planning and forecasting • catalog development and management
Past employers include e-dr.Network, Hamilton Collection, Yves Rocher and Lenox Collections. Humphreys resides in Jacksonville Beach, Florida with her husband Rick.