Join JAMA for our exciting February Breakfast Meeting featuring Keynote Speaker Bill Prescott, Principal of the Heritage Capital Group. Gain insights into the power of measuring marketing retun on investment (ROI). For example, the Dallas Cowboys have not been to the Super Bowl in 16 years, but lead the NFL with a $2.1 billion valuation. In fact, this is the seventh consecutive year that the Cowboys, who recently signed a $500 million, 25-year naming rights deal with AT&T, is the most valuable NFL team.
“So, your business is nothing like an NFL franchise?" asks Prescott. “Well, I suggest otherwise.” What NFL teams have in common is solid business practices with high-level financial management so that at any given time, there is a real-time picture of the financial landscape – and future prospects – of the organization. Moreover, franchise management is fully-engaged, making the most of market position and maximizing opportunities when possible.
Learn more about the the key factors Prescott feels will make your company look as sophisticated as today’s NFL franchises:
- Cash Flow
- Key Metrics
- Customer Experience
- Business Processes