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President
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As
the Chief Executive Officer of the Chapter, the President is expected to
perform all the duties specified by the Constitution and Bylaws or those
approved by the Board of Directors.
The
President establishes Chapter objectives for the year and determines whether
these objectives contribute to the Chapter’s long-range goals.
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· Direct the
chapter’s overall strategy.
· Be aware of and
understand the AMA’s administrative practices described in COG.
· Work with the
President-Elect to prepare the Chapter for the following year.
· Fiscal
responsibility to Board and Members.
· Facilitate
monthly Board meetings and board retreats.
· Ensure submission
of all documentation to AMA-IH in a timely manner.
· Oversee all
activities of the chapter throughout the fiscal year.
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10-15
hrs/wk
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· President-Elect
prior chapter year
· Minimum of three
years Board experience
· Successful track
record of building and leading a team.
· Ability to coordinate
the diverse efforts of the organization toward membership growth
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President-Elect
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While
responsibilities can vary, the President-Elect’s primary role is to assist
the President and prepare for the upcoming year. The President-Elect is also
expected to perform all of the duties specified by the Constitution and
Bylaws or those approved by the Board of Directors.
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· Perform the
duties of the President in the President’s absence.
· Attend the AMA
Leadership Summit in preceding year.
· Work with the
president on an individual basis to lay out the duties for this position.
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5-10
hrs/wk
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· Two years of
board experience
· Successful track
record of building and leading a team
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Immediate
Past President
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The
Immediate Past President serves as a member of the Board of Directors for one
year immediately following his/her President year. This is primarily an
advisory position, using past experience to facilitate the operation of the
Chapter and, most importantly, as it relates to advising the President.
Specific duties can vary, but are expected to include those specified by the
Constitution and Bylaws or those approved by the Board of Directors.
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· Advise the
President.
· Lead the
following year’s Board of Directors Nominating Committee.
· Manage the
Leadership Council and CMO roundtable.
· Oversee the CEA
entry due to IH in August following the presidential term.
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2-5
hrs/wk
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· President of the
Chapter in the prior year
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Secretary
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Effective
communications is vital to a successful Chapter, and it is the Secretary’s
role to work with the President to prepare minutes, annual reports and
document Chapter history.
The
Chapter Secretary is the communications coordinator – overseeing all
correspondence with the members and outside entities – and should possess
notable written communication skills. The Secretary is also expected to
perform all the duties specified by the Constitution and Bylaws or those
approved by the Board of Directors.
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· Prepare and
submit meeting minutes.
· Prepare Annual
Report.
· Document Chapter
history.
· Prepare CEA entry.
· Be project
manager for the events to make sure all activities are covered in a timely
manner.
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4-8
hrs/wk
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· Excellent
communication skills
· Excellent
organization skills
· Ability to upload
documents to web server
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Treasurer
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The
Treasurer is expected to perform all the duties specified by the Constitution
and Bylaws or those approved by the Board of Directors. Additionally,
Treasurers should refer to the “Chapter Operations and AMA Policies -
Financial Responsibility and Control” section of the COG for details
regarding AMA’s financial philosophy and operating procedures.
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· Submit monthly
and annual financial reports.
· Maintain
financial records.
· File tax return.
· Check in guests
at meetings and programs.
· Provide monthly
updates on financial standing to the board.
· Create pricing
strategy for events and programs.
· Preparation of
the annual budget.
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4-8
hrs/wk
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· Excellent written
communication skills
· High-level
organizational skills
· Experience as a
CPA (AMA pays for 100% of the chapter’s CPA’s membership for up to 3 years)
or a minimum two years accounting experience
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VP
Membership
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The
Membership Chair is responsible for leading a team of volunteers to support
the membership recruiting strategy and ensure membership recruiting goals are
met.
The
Membership Chair must be familiar with AMA membership procedures, membership
material, and membership reports on the Chapter Reports Portal. Additionally,
Membership Chairs are expected to perform all the duties specified by the
Constitution and Bylaws or those approved by the Board of Directors.
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· Must be familiar
with AMA membership procedures, membership material, and membership reports
on the Chapter Reports Portal.
· Lead spring and
fall membership campaigns.
· Check in guests
at meetings and programs.
· Lead all
networking events.
· Organize monthly
phone calls.
· Responsible for
attendance, retention and group membership metrics.
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5-10
hrs/wk
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· Minimum of five
(5) years experience in program management, direct marketing or business development.
· Strong
communication skills.
· Successful track
record of building and leading a team.
· Ability to
coordinate the diverse efforts of the organization towards membership growth
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VP
Programming
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The
Programming Chair is responsible for developing and implementing the
Chapter's overall monthly program strategy as well as managing and leading a
committee to implement these events. The Programming Chair must be familiar
with event planning, possess excellent organizational skills and perform all
the duties specified by the Constitution and Bylaws or those approved by the
Board of Directors.
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· Lead all monthly
program and bi-annual event planning and execution.
· Secure speakers
or program content leaders.
· Prepare program
content with speaker(s).
· Organize and
coordinate speaker travel arrangements (local or otherwise).
· Secure and manage
program venue.
· Oversee
programming committee.
· Responsible for
chapter satisfaction scores on program surveys and the number of months in
advance the programs are confirmed.
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5-10
hrs/wk
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· Degree in
marketing or related experience.
· Experience planning
and implementing high-profile events.
· Successful track
record of building and leading a team.
· Ability to
coordinate the diverse efforts of the organization for successful programming
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VP
Marketing
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Leads
the implementation of marketing strategy for the chapter (advertising &
promotion, branding, creative, pricing, distribution)
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· Manage creative
for monthly meetings, biannual events and networking events
· Place chapter ad
copy in key publications
· Manage all
signage and printed collateral
· Be brand manager
for the chapter brand.
· Oversee Marketing
and Social Media Committees
· Responsible for
social media fans and followers in relation to the degree of conversation
created.
· Responsible for
measuring the number of attendees to events from each medium.
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5-10
hrs/wk
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· Degree in
marketing of related experience
· Agency experience
· Experience with
advertising copy requirements and placement
· Brand management
experience
· Successful track
record of building and leading a team
· Price strategy
knowledge
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VP
Communications
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The
Communications Chair is responsible for regular communications with Chapter
membership. The Communications Chair is in charge of effectively, efficiently
and consistently communicating to members and prospects to increase
awareness, attendance, membership and involvement.
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· Draft all chapter
copy (program descriptions, collateral material copy, mailings, templates,
press releases, phone scripts, etc.).
· Manage and build media
relations.
· Pitch media on
story ideas.
· Send out press
releases and calendar alerts in advance of events; then, follow up with media
for coverage.
· Oversee
Communications Committee.
· Responsible for
measuring the number of media hits per event.
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5-10
hrs/wk
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· Degree in
communications, journalism or related field preferred.
· Excellent
interpersonal skills.
· Ability to
coordinate the diverse efforts of the organization for successful
communications.
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VP
Sponsorship and Development
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The
Sponsorship Chair is responsible for identifying Chapter needs that may be
supported by corporate sponsorships and coordinating programs to involve the
business community in Chapter affairs. This individual is in charge of
procuring both fiscal and in-kind sponsorships for the Chapter as well as
performing all the duties specified by the Constitution and Bylaws or those
approved by the Board of Directors.
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· Selecting and
securing sponsors to subsidize chapter operating budget.
· Create
sponsorship sell sheets for chapter use.
· Promote
sponsorship to other board members and chapter.
· Secure in-kind
sponsorships for operations needs (venues, food/bev,
printing, postage, promotional items, ad placement, administrative expenses,
etc.).
· Work closely with
VPs of Programming and Membership to find sponsorships for events.
· Responsible for
measuring sponsorship dollars and in-kind donations generated.
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5-10
hrs/wk
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· Sales and
marketing background.
· Successful track
record of building and leading a team.
· Ability to
coordinate the diverse efforts of the organization for successful
development.
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VP
Web and Interactive Media
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Manages
chapter website and any other interactive media (webcasts, podcasts, blogs,
communities, online event management, online email marketing, etc.)
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· Maintain chapter
website, maintain career network site and fix any errors.
· Optimize the site
for navigation and search engines.
· Update the
website with event information in a timely manner.
· Solicit web
content from board.
· Collaborate with
the social media committee.
· Keep chapter
current on technology trends.
· Responsible for
visits to website, time on site and “pagerank.”
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5-10 hrs/wk
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· Successful track
record of web development and maintenance
· Experience with
video and audio production
· Experience
training others to use technical tools
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VP
Research
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Provides
fact-based decision support to the board based on feedback from members,
prospects, board members and the community
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· Design, execute
and compile the results of the annual member and board member satisfaction survey.
· Manage,
distribute and collect surveys after each program.
· Monitor web
analytics (Google Analytics, Bit.ly and myemma
response data and tracking data, EventBrite,
Facebook Analytics etc.).
· Assist in data
management of member/prospect database.
·
Assist in creation of Balanced
Scorecard.
· Measure
metrics created and supply results to various board members.
· Report
back on learning points from surveys and metrics.
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5-10
hrs/wk
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· Experience
conducting market and marketing research
· Able to
understand and explain statistics
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VP
Community and Charitable Affairs
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Oversees
all relationships with charitable organizations and community resource
organizations
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· Set up and
coordinate chapter charity events.
· Oversee chapter
“Adopt-a-Nonprofit” program.
· Maintain
relationships with local nonprofit organizations.
· Assist Secretary
in managing volunteer resources for the chapter.
· Responsible for
measuring the $ or time spent on other nonprofits.
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5-10
hrs/wk
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· Experience
working in nonprofit sector
· Successful track
record of building and leading a team
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Directors
(for all board roles)
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Assists
the VP and prepares for the upcoming year.
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· Perform the
duties of the VP in the VP’s absence.
· Lead committee
for the particular area of responsibility.
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2-4
hrs/wk
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· Similar
qualifications to the corresponding VP role
· Successful track
record of building and leading a team
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VP
Leadership
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Facilitates
access for members to learn from and connect with marketing leaders and for
marketing leaders to give back to the profession
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· Manage the
Chapter’s Leadership Council.
· Organize and lead
Leadership Council quarterly meetings.
· Recommend and
manage Leadership Council programs.
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2-4
hrs/wk
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· VP of marketing
or above
· Member of JAMA
Leadership Council
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VP
Collegiate Relations
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The Collegiate Relations Chair is
responsible for assisting local Collegiate Chapters and provides for an
exchange of benefits between the Professional Chapters and Collegiate
Chapters as well as performing all the duties specified by the Constitution
and Bylaws or those approved by the Board of Directors.
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· Maintain
communication and organize events between JAMA and UNFAMA.
· Facilitate
participation opportunities for students at JU, FSC, UF and other institutes
of higher learning.
· Keep university
faculty members informed of chapter activities and needs.
· Responsible for
measuring the number of students who convert to full members after
graduation.
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2-4 hrs/wk
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· Recent college
graduate
· Successful track
record of building and leading a team
· Experience in
leadership position in a collegiate organization
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